If you want to grow your career in digital marketing, learning Google Ads is one of the smartest things you can do in 2026. Businesses rely on Google Ads to reach customers, boost sales, and build brands. The platform is constantly evolving, and staying updated is essential if you want to get real results.
The good news is that there are many great Google Ads courses available this year. Whether you are just starting out or already managing campaigns, there is a course that fits your level. In this guide, we’ve reviewed the best Google Ads courses.
What Makes a Great Google Ads Course
Before jumping into the list, it helps to know what separates a great course from an average one.
A good Google Ads course should:
- Be updated for the latest Google Ads changes
- Have instructors with real campaign experience
- Offer practical examples and exercises
- Include campaign walkthroughs and live account setups
- Provide certification or proof of completion
- Have positive reviews from real learners
If a course covers these areas, you can be confident that your time and money are well spent.
Best Google Ads Courses in 2026
Here are the top courses to learn Google Ads this year. This list includes both paid and free options, so you can choose based on your goals and budget.
1. PPC Hub – Google Ads & PPC Training Program
Best for: Hands-on PPC training and real campaign practice
Overview:
PPC Hub, created by Bob Meijer and Miles McNair, is one of the most complete Google Ads training programs available today. It’s built for both beginners and professionals who want to master pay-per-click advertising from the ground up.
The course offers step-by-step strategies to help you plan, launch, and scale profitable ad campaigns. You’ll learn how to find the right keywords, create high-converting ad copy, and optimize landing pages to improve performance. It also teaches how to analyze campaign data so you can make confident decisions and reduce wasted ad spend.
If you are learning on a tight budget, CoursesLibrary is worth checking out. It offers affordable courses for anyone looking to advance their career, learn a new skill, or explore a new passion.
Highlights:
- Covers Search, Display, YouTube, Shopping, and Performance Max campaigns
- Learn to optimize budgets, increase ROI, and scale campaigns profitably
- Real examples and data-driven case studies
- Updated for 2026 Google Ads changes
- Option for personal feedback and community support
Whether you are managing campaigns for clients or growing your own business, PPC Hub helps you stay ahead of PPC trends and run ads that actually convert. It’s a complete, action-oriented program that can take your Google Ads skills to the next level.
2. Google Skillshop (Official Google Ads Certification)
Best for: Beginners who want official Google recognition
Google Skillshop is the free, official learning platform by Google. It includes structured lessons and quizzes on all aspects of Google Ads, from search campaigns to advanced bidding strategies.
The main benefit of Skillshop is that you get an official certification from Google when you pass the exams. It’s recognized by employers and agencies around the world.
This is a great place to start if you’re new to Google Ads or want to refresh your knowledge.
3. Udemy – The Complete Google Ads (AdWords) Course by Isaac Rudansky
Best for: Beginners who want step-by-step learning
This course has been one of the most popular paid Google Ads programs for years. It’s updated regularly and covers everything from creating your first campaign to optimizing conversions.
Instructor Isaac Rudansky explains complex concepts in simple language. The course also includes hands-on examples, making it easy to follow even if you’ve never used Google Ads before.
4. Coursera – Google Ads for Beginners (by Google)
Best for: Structured learning with quizzes and certificates
This Coursera program is part of Google’s digital marketing series. It’s a great option for learners who prefer structured, academic-style lessons. You can learn at your own pace and earn a certificate at the end.
It covers the fundamentals of PPC advertising and campaign setup, making it ideal for those who want to build a strong foundation.
5. LinkedIn Learning – Advanced Google Ads Strategies
Best for: Marketing professionals and business owners
This course goes beyond the basics. It focuses on campaign optimization, data-driven strategies, and conversion tracking. If you already know how to run Google Ads but want to improve your performance, this is a good option.
LinkedIn Learning also offers a certificate of completion that you can display on your LinkedIn profile.
6. CXL Institute – Google Ads Masterclass
Best for: Agencies and advanced marketers
CXL is known for its professional-level digital marketing training. The Google Ads Masterclass is taught by experienced PPC professionals who have managed large ad budgets.
It’s not cheap, but the depth and quality make it worth it if you want to master advanced concepts like segmentation, bidding automation, and conversion optimization.
7. Free Learning Resources
If you prefer learning for free, here are some valuable resources you can explore:
- Surfside PPC (YouTube): Practical tutorials on campaign setup and optimization.
- MeasureSchool (YouTube): Great for connecting Google Ads with Analytics and Tag Manager.
- HubSpot Academy: Offers a free PPC training program that includes Google Ads basics and certification.
Quick Comparison Table
| Course Name | Level | Price | Best For | Certification |
| PPC Hub | Beginner–Advanced | Paid | Comprehensive curriculum | Yes |
| Google Skillshop | Beginner | Free | Official Certification | Yes |
| Udemy (Isaac Rudansky) | Beginner–Intermediate | Paid | Practical Learning | Yes |
| Coursera (by Google) | Beginner | Paid | Structured Learning | Yes |
| LinkedIn Learning | Intermediate–Advanced | Paid | Optimization Skills | Yes |
| CXL Institute | Advanced | Paid | Data-driven Marketing | Yes |
Which Google Ads Course Should You Choose in 2026?
If you’re just starting, begin with Google Skillshop or Udemy. These will help you understand the basics and earn your first certification.
If you already have some experience and want to manage real campaigns, PPC Hub is the best choice. Its practical approach helps you apply what you learn right away.
Tips to Get the Most Out of Any Google Ads Course
- Practice with your own campaigns while learning
- Stay updated with new Google Ads features and policies
- Experiment with different bidding and targeting strategies
- Use free tools like Google Keyword Planner and Analytics
- Join PPC communities on LinkedIn or Reddit to learn from others
The more you practice, the faster you’ll improve.
Final Thoughts
Learning Google Ads is one of the best investments you can make for your digital marketing career. The right course will help you avoid common mistakes and teach you how to create campaigns that actually convert.
Whether you start with free training or go for a premium program, the most important thing is to take action and keep testing. With time and practice, you can master Google Ads and achieve great results.